Blog
We are talking monetization, ad tech industry trends, Libring product updates and more!
7 Reasons You Should Automate Ad Reporting
Digital publishers often manage multiple partners in effort to monetize and acquire users for their apps. This leads to mountains of data coming from their ad tech stack, which can be difficult to maintain control over. It can quickly become a full time job of keeping...
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Soomla Q1 2019 Monetization Report: First Impression Matters
When it comes to evaluating and optimizing your monetization strategy, eCPM plays a crucial role. Any small increase in eCPM counts. However, there is one little thing that can make a huge difference: the first impression. What is First Impression?This...
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Compare Metrics Week-to-Week with Our Updated Alerts Feature
Whenever we speak with clients and potential clients, we listen carefully to ensure that we are taking into consideration all of their needs. We do this because we strive to offer the best automated reporting solution on the market. With this feedback, we constantly...
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Using Reporting to Increase and Speed Up ROI per UA Campaign
Getting the complete picture of your monetization was easier when the app economy was dominated by IAPs. Back then, app publishers were able to attribute the revenue to users directly when an in-app purchase occurred. As the global app economy continues to grow and...
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Further Optimize Monetization with These New Connections
We love being able to add new connections to our solution! There are already over 350 connectors integrated into Libring, so you know your bases are covered. But if you run into a situation where you don’t see one of your partners, don’t fret! We are adding new...
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Soomla’s Ad LTV Benchmark Report is here!
Soomla has just released their Q4 2018 report on Ad LTV Benchmarks with a focus on hyper casual and casual games. The platform, which gives mobile app marketers the ability to make data-driven decisions with user-level ad related insights, analyzed over 500 apps, 150...
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The Unsung Benefits of Reporting Automation
App publishers and yield management experts know that reporting is a crucial part of their strategy. It highlights what is working and what needs to be tweaked. On the other hand, gathering reports is time consuming and far from perfect when done manually. Go ahead...
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Everything You Need to Know About Ad Fraud
When digital publishers hear the words “ad fraud” their hearts tend to speed up a little bit. This isn’t because it is some scary thing (well, maybe it is) but it is mainly because when it comes to ad fraud, there is very little people can do to fight it. What...
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Understand Ad Revenue Performance Fast with Libring
Keeping pace with the ever-changing programmatic ecosystem is not for amateurs. In the effort to optimize ad revenue, publishers that rely on programmatic advertising have to manage multiple ad networks, SSPs, DSPs, mediation, attribution and analytic platforms....
read moreTips and Tricks: Making Data Normalization Simpler
The data normalization process takes place at the very beginning of your experience with Libring, mainly during the trial period. However, normalization is an ongoing process, as you want to make sure that you are constantly retrieving meaningful data to your...
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