Blog
We share news about monetization trends, product updates, tips and more.
The Libring Team: Getting to Know Júlia Carmona
At Libring, we aren’t just a company. We are made up of people from around the globe, and we may be biased, but we wanted to show you who we are and what makes the Libring team the greatest crew around! Our globetrotter, Júlia Carmona, an advocate for...
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Blockchain Games: Fad or Future of the Gaming Industry?
We’ve all heard about Blockchain, a digital ledger that automatically records the history of transactions adding transparency to any process. Bitcoin was its first application, but blockchain has had major hype in recent years based on the promise of...
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Casual Games Monetization: Don’t Take Anything for Granted
Of all the ways to handle mobile casual games monetization, displaying ads is definitely the most popular one. Many publishers use a “hybrid strategy” to generate revenue from both paying and non-paying users. So besides serving ads, they offer in-app purchases for...
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The Power of Mobile Video Ads in Casual Gaming
Last summer we wrote a post comparing the benefits of banner and video advertising. No offense to banner ads, but video has been dominating the market in the mobile ecosystem for some time now. So, we decided to take a deeper look into the world of mobile...
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Your Ultimate Guide to GDPR News
GDPR is coming into force next week. There are tons of articles out there talking about the subject. The last thing we want is to bog you down with yet another post about what it is and how you can comply. So, we are taking a different approach. We have...
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4 Common Myths about Automated Reporting Solutions
In the effort to monetize their ad inventory, publishers work with multiple partners. That means they need to gather and organize tons of data so they can understand their overall performance and optimize their results. Talk about hours of work... That is where...
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Header Bidding is Picking Up Steam Among Mobile Publishers
Lately the term “header bidding” has been trending amongst mobile publishers. Believed to be a game changer, publishers are making the shift from the traditional waterfall method to a header bidding solution and are seeing their results spike by 30-40%. What is...
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Using Libring as Your Ad Monetization Reporting Solution
When it comes to ad monetization reporting there are a number of solutions out there you have to choose from. In our (somewhat bias) opinion, Libring’s platform has everything publishers need to streamline the aggregation process of their ad and IAP monetization...
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