Blog
Everything You Need to Know About Ad Fraud
When digital publishers hear the words “ad fraud” their hearts tend to speed up a little bit. This isn’t because it is some scary thing (well, maybe it is) but it is mainly because when it comes to ad fraud, there is very little people can do to fight it. What is Ad...
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Libring: A Better Reporting Experience
Keeping pace with the ever-changing programmatic ecosystem is not for amateurs. In the effort to optimize ad revenue, publishers that rely on programmatic advertising have to manage multiple ad networks, SSPs, DSPs, mediation, attribution and analytic platforms....
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Ad Viewability Matters. Here’s why.
“Viewability is important for publishers for the obvious reason that it’s important for advertisers” states Eugene Faynberg, Director of Ad Operations at Slickdeals, the largest deal sharing platform for deals and coupons. As simple as this statement might sound, the...
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Ad Hoc Reporting: Customized Reports Whenever You Need Them
I’m sure you’ve heard industry leaders talking about it before: ad hoc reporting. But what is it? Why is it so important? Well, take a seat friend, and I’ll tell you. What is Ad Hoc Reporting? Basically, reports that are quickly and easily created when...
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5 Mobile Trends That Will Dominate the Market in 2019
2018 is coming to a close, and so much has happened! We decided to take a look at some of the mobile trends going on in the world right now that, we believe, are going to continue to dominate the market in the new year. Let’s take a look: 1. More App Companies...
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8 Do’s and Don’ts of Ad Creatives According to Liftoff
Like most app marketers, chances are that you are running your ad campaigns aiming to increase install rates. However, when creating your ads, beautiful design is only part of the equation. You want to arm yourself with data. This will help you understand which...
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Saambaa expands their business with the help of Libring
Inspired by the energy and the beats of the famous Brazilian rhythm that brings people together, the samba, Matt Voigt found the perfect name for his new venture: a social platform to connect local events to local people. In 2010, Saambaa was born. He enlisted...
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More than Downloads: Licensed IPs in the Mobile Gaming World
Mobile gaming apps face some of the toughest competition of all times. As the industry matures, developers need to get more creative to put their games in the spotlight, and to grab and hold players' attention. In this highly competitive scenario, adopting a...
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The Rise of In-Game Mobile Advertising
For years, publishers have been trying to find the perfect way to monetize their games. While in-app purchases (IAPs) used to be the king of the game monetization world, in-game mobile advertising has been skyrocketing in popularity as more developers see it as an...
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Join Libring at the MobileOne Event 2018
Are you ready for MobileOne? The largest mobile conference in France is approaching quickly! By bringing together the European mobile community, the Paris event will be filled with some amazing talks and networking opportunities. Mathilde Racloz, Communications...
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