Blog
We share news about monetization trends, product updates, tips and more.
Casual Games Monetization: Don’t Take Anything for Granted
While there are different ways of monetizing mobile games, displaying ads is definitely the most popular one. Many publishers use a “hybrid strategy” to generate revenue from both paying and non-paying users. So besides serving ads, they offer in-app purchases for...
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The Power of Mobile Video Ads
Last summer we wrote a post comparing the benefits of banner and video advertising. No offense to banner ads, but video has been dominating the market in the mobile ecosystem for some time now. So, we decided to take a deeper look into the world of mobile...
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Your Ultimate Guide to GDPR News
GDPR is coming into force next week. There are tons of articles out there talking about the subject. The last thing we want is to bog you down with yet another post about what it is and how you can comply. So, we are taking a different approach. We have...
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4 Common Myths about Automated Reporting
In the effort to monetize their ad inventory, publishers work with multiple partners. That means they need to gather and organize tons of data so they can understand their overall performance and optimize their results. Talk about hours of work... That is where...
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Header Bidding is Picking Up Steam Among Mobile Publishers
Lately the term “Header Bidding” that originated in the programmatic web world has been trending around mobile publishers. Why? It is believed to be a “game changer.” Publishers that are making the shift from the traditional waterfall to header bidding are seeing...
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Why You Should Be Using Libring as your Ad Monetization Reporting Solution
When it comes to ad monetization reporting there are a number of solutions out there you have to choose from. In our (somewhat bias) opinion, Libring’s platform has everything publishers need to streamline the aggregation process of their ad and IAP monetization...
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5 Reasons Why You Should Automate Ad Monetization Reporting
If you are a digital publisher you probably manage multiple partners to monetize your apps or website. With so much data coming from your stack you want to ensure you have control over it. Having quick and easy access to your reporting data has an effect in your...
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Understanding Data Discrepancies within Libring
So say you see 3,475,000 impressions on one dashboard and 3,806,050 on another. Why does your Libring data not match up with your ad network reporting dashboard? In this post we’ll share the most common scenarios that may result in data discrepancies within Libring: ...
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