Blog
We are talking monetization, ad tech industry trends, App Annie Libring product updates and more!
Speeding up Ad Optimization
Ubisoft partners with multiple mediation platforms and ad networks, generating vast amounts of scattered data. To make sense of all this data and speed up ad optimization they use App Annie Libring. Ubisoft, one of the largest game companies in the world, is...
Libring’s Next Chapter
The Libring Team was very fortunate to visit Sonoma Valley and San Francisco this past week. The weather was amazing. The food, delicious. But we were not in California just for the wine! We are excited to share with you, our customers, our friends, and our...
Gaming as a Social Platform
Gaming as a Social Platform Social games is hardly new. Way before the days of technology people were gathering together in living rooms to play board games, card games and charades. However, the introduction of technology into the gaming world has brought a whole new...
7 Reasons You Should Automate Ad Reporting
Digital publishers often manage multiple partners in effort to monetize and acquire users for their apps. This leads to mountains of data coming from their ad tech stack, which can be difficult to maintain control over. It can quickly become a full time job of keeping...
Soomla Q1 2019 Monetization Report: First Impression Matters
When it comes to evaluating and optimizing your monetization strategy, eCPM plays a crucial role. Any small increase in eCPM counts. However, there is one little thing that can make a huge difference: the first impression. What is First Impression?This may seem...
Compare Metrics Week-to-Week with Our Updated Alerts Feature
Whenever we speak with clients and potential clients, we listen carefully to ensure that we are taking into consideration all of their needs. We do this because we strive to offer the best automated reporting solution on the market. With this feedback, we constantly...
Using Reporting to Increase and Speed Up ROI per UA Campaign
Getting the complete picture of your monetization was easier when the app economy was dominated by IAPs. Back then, app publishers were able to attribute the revenue to users directly when an in-app purchase occurred. As the global app economy continues to grow and...
Further Optimize Monetization with These New Connections
We love being able to add new connections to our solution! There are already over 350 connectors integrated into Libring, so you know your bases are covered. But if you run into a situation where you don’t see one of your partners, don’t fret! We are adding new...
Soomla’s Ad LTV Benchmark Report is here!
Soomla has just released their Q4 2018 report on Ad LTV Benchmarks with a focus on hyper casual and casual games. The platform, which gives mobile app marketers the ability to make data-driven decisions with user-level ad related insights, analyzed over 500 apps, 150...
The Unsung Benefits of Reporting Automation
App publishers and yield management experts know that reporting is a crucial part of their strategy. It highlights what is working and what needs to be tweaked. On the other hand, gathering reports is time consuming and far from perfect when done manually. Go ahead...