by Cristina Toletti | Mar 29, 2017 | Interviews
Finding the sweet spot between monetization and user experience is the secret sauce behind every successful F2P game. Our client, Helsinki-based Futureplay Games, found their sweet spot with Rewarded Video. The studio coined the term View-to-Play – where users...
by Cristina Toletti | Mar 9, 2017 | General
Collecting and aggregating ad revenue reporting from multiple Ad Networks, SSPs, App Stores, Mediation, and Analytics platforms can be a tedious and complex task to manage. Not only does it take a lot of time to put together reports in different formats but there is...
by Cristina Toletti | Mar 8, 2017 | Industry Trends
Every year thousands of people gather at the Moscone Convention Center in San Francisco to attend the Game Developers Conference. It’s an exciting week of learning, inspiration and networking for game success. This year, I attended for the first time and tried to be...
