by Cristina Toletti | Jul 28, 2017 | New at Libring
So you negotiated a Direct Deal with one of your Ad Networks and now they will pay you a Fixed CPM and CPV for a period of time. That’s fantastic! In fact, it will bring great things in terms of additional revenue for your company. However, it will become a hassle for...
by Erin Fitzmaurice | Jul 5, 2017 | Industry Trends
Advertising on mobile is the most popular way to monetize free-to-play games and apps. In fact, mobile usage has nearly tripled since 2008, which makes advertising more effective than ever. Some apps have adopted paid models for players who want to opt out of being...
