by Erin Fitzmaurice | Apr 24, 2018 | General
In the effort to monetize their ad inventory, publishers work with multiple partners. That means they need to gather and organize tons of data so they can understand their overall performance and optimize their results. Talk about hours of work… That is where...
by Erin Fitzmaurice | Apr 11, 2018 | Industry Trends
Lately the term “header bidding” has been trending amongst mobile publishers. Believed to be a game changer, publishers are making the shift from the traditional waterfall method to a header bidding solution and are seeing their results spike by 30-40%. What is header...
