by Erin Fitzmaurice | Jun 28, 2018 | Industry Trends
We’ve all heard about Blockchain, a digital ledger that automatically records the history of transactions adding transparency to any process. Bitcoin was its first application, but blockchain has had major hype in recent years based on the promise of transforming many...
by Cristina Toletti | Jun 18, 2018 | Monetization
Of all the ways to handle mobile casual games monetization, displaying ads is definitely the most popular one. Many publishers use a “hybrid strategy” to generate revenue from both paying and non-paying users. So besides serving ads, they offer in-app purchases for...
by Erin Fitzmaurice | Jun 13, 2018 | Monetization
Last summer we wrote a post comparing the benefits of banner and video advertising. No offense to banner ads, but video has been dominating the market in the mobile ecosystem for some time now. So, we decided to take a deeper look into the world of mobile video ads....
