by Cristina Toletti | Nov 23, 2018 | Tips & Tricks
Like most app marketers, chances are that you are running your ad campaigns aiming to increase install rates. However, when creating your ads, beautiful design is only part of the equation. You want to arm yourself with data. This will help you understand which...
by Cristina Toletti | Nov 5, 2018 | Interviews
Inspired by the energy and the beats of the famous Brazilian rhythm that brings people together, the samba, Matt Voigt found the perfect name for his new venture: a social platform to connect local events to local people. In 2010, Saambaa was born. He enlisted the...
by Erin Fitzmaurice | Nov 1, 2018 | Industry Trends
Mobile gaming apps face some of the toughest competition of all times. As the industry matures, developers need to get more creative to put their games in the spotlight, and to grab and hold players’ attention. In this highly competitive scenario, adopting a...
