by Erin Fitzmaurice | Mar 25, 2019 | Industry Trends
When digital publishers hear the words “ad fraud” their hearts tend to speed up a little bit. This isn’t because it is some scary thing (well, maybe it is) but it is mainly because when it comes to ad fraud, there is very little people can do to fight it. What...
by Erin Fitzmaurice | Mar 12, 2019 | General
Keeping pace with the ever-changing programmatic ecosystem is not for amateurs. In the effort to optimize ad revenue, publishers that rely on programmatic advertising have to manage multiple ad networks, SSPs, DSPs, mediation, attribution and analytic platforms....
by Erin Fitzmaurice | Mar 7, 2019 | Tips & Tricks
The data normalization process takes place at the very beginning of your experience with Libring, mainly during the trial period. However, normalization is an ongoing process, as you want to make sure that you are constantly retrieving meaningful data to your...
by Cristina Toletti | Mar 7, 2019 | Industry Trends
“Viewability is important for publishers for the obvious reason that it’s important for advertisers” states Eugene Faynberg, Director of Ad Operations at Slickdeals, the largest deal sharing platform for deals and coupons. As simple as this statement might sound, the...
