Soomla’s Ad LTV Benchmark Report is here!

Soomla has just released their Q4 2018 report on Ad LTV Benchmarks with a focus on hyper casual and casual games. The platform, which gives mobile app marketers the ability to make data-driven decisions with user-level ad related insights, analyzed over 500 apps, 150...

The Unsung Benefits of Reporting Automation

App publishers and yield management experts know that reporting is a crucial part of their strategy. It highlights what is working and what needs to be tweaked. On the other hand, gathering reports is time consuming and far from perfect when done manually. Go ahead...