Mobile Game Success and the Future of Ad Monetization

  Every year thousands of people gather at the Moscone Convention Center in San Francisco to attend the Game Developers Conference. It’s an exciting week of learning, inspiration and networking. This year I attended for the first time and I’ve tried to be present...

6 Questions to Jeb Balise About Game Monetization

  A recent study conducted by Survey Monkey Intelligence on mobile trends points out that puzzle games get the most engagement in the US with an average of 105 minutes spent per active user per month. More time means more opportunities to show ads to players....

Libring Now Collects User Acquisition Spend Data

No matter your marketing goals, having quick access to your user acquisition metrics and keeping track of your campaigns performance plays a major role in the success of your app business. After all, user acquisition is essential to the success of any game or app...

Tips to Make The Most of Libring’s Solution

TIP 1. Create a Daily Summary with the metrics and dimensions you want to monitor and export your report to a CSV file. Go to the Main Menu, click on Data Summaries. By default all the metrics/dimensions are selected To edit the metrics and/or dimensions go...