Digital publishers often manage multiple partners in effort to monetize and acquire users for their apps. This leads to mountains of data coming from their ad tech stack, which can be difficult to maintain control over. It can quickly become a full time job of keeping on top of aggregating all this data and normalizing it to create meaninful reports for analysis.
That’s where a solution to automate the ad reporting process comes in handy, and here’s why:
1. Create More Reports, Fast!
The most prominent reason to switch to automated reporting is that it saves you time. Not only that, it saves you money that is spent performing time-wasting tasks. By integrating a solution to collect, aggregate and normalize all your data automatically, you have more time to focus on analytics and driving more revenue.
Manually, it could take hours to generate a single report. When you automate the process, you can sift through your data faster than before which result in more (and more accurate) reports.
2. Customize, customize, customize
Analytics aren’t always so straight forward. Which is why being able to create customized ad hoc reports is crucial.
Whether you need to get a broad view of your data, or build reports to analyze the specifics of your apps, being able to run customized cuts of data to your heart’s content allows you to make informed decisions at any level of granularity. It’s all about efficiency!
3. Speed Up Your Decision Making
With reports being generated faster than before, you increase the frequency of your analysis and can make better decisions to optimize your app performance.
End the wait between diagnosing a problem and solving it. Giving your users the unique attention they need could be crucial to keeping them entertained and engaged with your app.
4. Stay in Control
Don’t let building reports dominate your work day! When you have a holistic view of your app performance, you quickly spot what is working and what needs to be tweaked. Stay in control of your performance, and use your valuable time to focus on making your product the best it can be.
5. Keep Yourself Organized
Different partners provide different metrics and use different naming conventions. Understand which metrics each partner provides and choose a reporting tool that allows you to create rules to normalize your data according to your naming conventions.
6. Speaking of comparing…
Comparing metrics helps you maximize your revenue, increase the fill rate and reduce the amount of money left on the table. Take CPM: this one little metric shows you how much money you make from your ad inventory. So it would only make sense to understand which partners are more valuable for you and try to optimize your CPM to the best possible price!
7. Well… it’s automated!
Automated ad reporting solutions do just what they say, they automatically collect and organize all your ad revenue, IAP (in-app purchases), and cost data in one place. This way, you stop wasting time on repetitive tasks and by the time you get to your desk in the morning, the information is already available for you to start analysing your app performance.
You have to choose a solution that collects data from all of your connections for a truly holistic view of your performance. To learn more about what makes Libring stand out, visit out website and request a free trial!
*This post was originally published on March 15, 2018