Avoid Revenue Leakage in Your App with Libring’s Audit Tool

by | Sep 10, 2016 | New at Libring

 

You’ve advertising in an attempt to bring the big bucks to your app. A critical step to generating quality traffic, achieving a good fill rate, maximizing eCPM and meeting your revenue goals lies in the right combination of ad networks and mediation platforms. After all, the last thing you want is revenue leakage in your apps!

After weeks of planning, you land on a winning combination of connections that you hope will perform at a high level. All that’s left is ensuring your monetization engine is working properly, and will continue to do so. This is when you find Libring.

We’ve added a special new feature to our online Monetization Performance Management solution to give you the ability to compare the performance of your partners. Audit provides a fully transparent snapshot of comparable metrics to help you stay on top of your data and make better decisions.

 

 

 

How can Libring’s new feature can help you avoid revenue leakage in your apps?

 

1. Audit metrics between a mediation platform and ad networks

A mediation platform helps you spread your traffic over a larger group of ad networks. In some cases, the metrics presented on the mediation platform report may differ from the ones you see in the reports that the ad network releases.

Direct comparison of reports will enable you to (1) recognize variations between metrics such as impressions, requests, eCPM or fill rate and (2) identify the source of discrepancies. This will allow you to quickly make the necessary adjustments to improve performance.

2. Compare two networks you’d like to evaluate

Direct comparison between two ad networks will enable you to:

  • Do a quick A/B test;
  • Set up and test the best price for your ad inventory and
  • Set up the order of your ad networks in the waterfall configuration for better results.

You can filter dimensions, metrics or time to customize the results of the audit tool. You can also watch a video of the process here.

Here at Libring we work hard to save you time and stay on top of your performance. Say goodbye to revenue leakage and data discrepancies! Request a free trial today.