The Finnish game studio Futureplay Games relies mainly on rewarded video ads for monetization. In fact, they’ve coined the term ‘View-to-Play’ to define a business model in which games are built from the ground up around rewarded video.

The creator of mobile games Farm Away! and Build Away! keeps its players engaged with an effective and clever video ad-integration monetization model. They have already attracted more than 10 million users.

However, to run a successful ‘view-to-play’ model, Futureplay needs to get the ad revenue attribution picture correct. Click here to find out how Libring is helping them achieve their goals.

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