by Erin Fitzmaurice | Jul 11, 2019 | General
Digital publishers often manage multiple partners in effort to monetize and acquire users for their apps. This leads to mountains of data coming from their ad tech stack, which can be difficult to maintain control over. It can quickly become a full time job of keeping...
by Cristina Toletti | May 22, 2019 | General
Getting the complete picture of your monetization was easier when the app economy was dominated by IAPs. Back then, app publishers were able to attribute the revenue to users directly when an in-app purchase occurred. As the global app economy continues to grow and...
by Cristina Toletti | Apr 24, 2019 | General
App publishers and yield management experts know that reporting is a crucial part of their strategy. It highlights what is working and what needs to be tweaked. On the other hand, gathering reports is time consuming and far from perfect when done manually. Go ahead...
by Erin Fitzmaurice | Mar 12, 2019 | General
Keeping pace with the ever-changing programmatic ecosystem is not for amateurs. In the effort to optimize ad revenue, publishers that rely on programmatic advertising have to manage multiple ad networks, SSPs, DSPs, mediation, attribution and analytic platforms....
by Erin Fitzmaurice | Jan 31, 2019 | General
I’m sure you’ve heard industry leaders talking about it before: ad hoc reporting. But what is it? Why is it so important? Well, take a seat friend, and I’ll tell you. What is Ad Hoc Reporting? Basically, reports that are quickly and easily created when...
by Erin Fitzmaurice | Sep 27, 2018 | General
Data collection is not something any of us want to do manually. Let’s face it, aggregating and organizing data from tons of reports is a time-wasting task and just plain boring. Luckily, automated reporting tools make the job faster! These solutions do all the hard...
