by Cristina Toletti | Sep 10, 2018 | General
Yes, we all know ad tech is complicated. And yes it’s an industry that is constantly – and rapidly – evolving. But one of the core metrics to evaluate your ad revenue performance remains your average CPM, which stands for Cost-Per-Mille (or Thousand)...
by Erin Fitzmaurice | Apr 24, 2018 | General
In the effort to monetize their ad inventory, publishers work with multiple partners. That means they need to gather and organize tons of data so they can understand their overall performance and optimize their results. Talk about hours of work… That is where...
by Erin Fitzmaurice | Mar 15, 2018 | General
When it comes to ad revenue reporting there are a number of solutions out there you have to choose from. In our (somewhat bias) opinion, Libring has everything publishers need to streamline the aggregation process of their ad and IAP revenue reports. Libring offers an...
by Cristina Toletti | May 5, 2017 | General
Libring is an ads reporting aggregation platform used by leading app and game companies around the world to automatically collect, aggregate and normalize all their ad revenue and spend data in one place.With Libring, digital publishers are able to see the complete...
by Cristina Toletti | Mar 9, 2017 | General
Collecting and aggregating ad revenue reporting from multiple Ad Networks, SSPs, App Stores, Mediation, and Analytics platforms can be a tedious and complex task to manage. Not only does it take a lot of time to put together reports in different formats but there is...
by Cristina Toletti | Dec 21, 2016 | General
Collecting ad reports from multiple ad networks and app stores can be a complex task to manage. Not only does it take a lot of time to put together revenue reports in different formats but there is also an inaccuracy risk associated. On top of that the hassle of...
