The Rise of In-Game Mobile Advertising

For years, publishers have been trying to find the perfect way to monetize their games. While in-app purchases (IAPs) used to be the king of the game monetization world, in-game mobile advertising has been skyrocketing in popularity as more developers see it as an...

Marketing Hurdles of Hyper-Casual Games

The hyper-casual segment is booming. These games target the largest audience possible and are driving a lot of growth in the app stores with developers creating tons of titles that are released at a quicker pace. They are mainly supported by ads (a mix of video,...

Your Ultimate Guide to GDPR News

GDPR is coming into force next week. There are tons of articles out there talking about the subject. The last thing we want is to bog you down with yet another post about what it is and how you can comply. So, we are taking a different approach. We have decided to...