Everything You Need to Know About Ad Fraud

When digital publishers hear the words “ad fraud” their hearts tend to speed up a little bit. This isn’t because it is some scary thing (well, maybe it is) but it is mainly because when it comes to ad fraud, there is very little people can do to fight it.  What is Ad...

Ad Viewability Matters. Here’s why.

“Viewability is important for publishers for the obvious reason that it’s important for advertisers” states Eugene Faynberg, Director of Ad Operations at Slickdeals, the largest deal sharing platform for deals and coupons. As simple as this statement might sound, the...

The Rise of In-Game Mobile Advertising

For years, publishers have been trying to find the perfect way to monetize their games. While in-app purchases (IAPs) used to be the king of the game monetization world, in-game mobile advertising has been skyrocketing in popularity as more developers see it as an...

Marketing Hurdles of Hyper-Casual Games

The hyper-casual segment is booming. These games target the largest audience possible and are driving a lot of growth in the app stores with developers creating tons of titles that are released at a quicker pace. They are mainly supported by ads (a mix of video,...