by Erin Fitzmaurice | Sep 3, 2019 | Industry Trends
Gaming as a Social Platform Social games is hardly new. Way before the days of technology people were gathering together in living rooms to play board games, card games and charades. However, the introduction of technology into the gaming world has brought a whole new...
by Erin Fitzmaurice | Jun 26, 2019 | Industry Trends
When it comes to evaluating and optimizing your monetization strategy, eCPM plays a crucial role. Any small increase in eCPM counts. However, there is one little thing that can make a huge difference: the first impression. What is First Impression?This may seem...
by Erin Fitzmaurice | Apr 29, 2019 | Industry Trends
Soomla has just released their Q4 2018 report on Ad LTV Benchmarks with a focus on hyper casual and casual games. The platform, which gives mobile app marketers the ability to make data-driven decisions with user-level ad related insights, analyzed over 500 apps, 150...
by Erin Fitzmaurice | Mar 25, 2019 | Industry Trends
When digital publishers hear the words “ad fraud” their hearts tend to speed up a little bit. This isn’t because it is some scary thing (well, maybe it is) but it is mainly because when it comes to ad fraud, there is very little people can do to fight it. What...
by Cristina Toletti | Mar 7, 2019 | Industry Trends
“Viewability is important for publishers for the obvious reason that it’s important for advertisers” states Eugene Faynberg, Director of Ad Operations at Slickdeals, the largest deal sharing platform for deals and coupons. As simple as this statement might sound, the...
by Erin Fitzmaurice | Dec 18, 2018 | Industry Trends
2018 is coming to a close, and so much has happened! We decided to take a look at some of the mobile trends going on in the world right now that, we believe, are going to continue to dominate the market in the new year. Let’s take a look: 1. More App Companies...
