by Erin Fitzmaurice | Nov 1, 2018 | Industry Trends
Mobile gaming apps face some of the toughest competition of all times. As the industry matures, developers need to get more creative to put their games in the spotlight, and to grab and hold players’ attention. In this highly competitive scenario, adopting a...
by Erin Fitzmaurice | Oct 19, 2018 | Industry Trends
For years, publishers have been trying to find the perfect way to monetize their games. While in-app purchases (IAPs) used to be the king of the game monetization world, in-game mobile advertising has been skyrocketing in popularity as more developers see it as an...
by Cristina Toletti | Sep 20, 2018 | Industry Trends
The hyper-casual segment is booming. These games target the largest audience possible and are driving a lot of growth in the app stores with developers creating tons of titles that are released at a quicker pace. They are mainly supported by ads (a mix of video,...
by Erin Fitzmaurice | Jun 28, 2018 | Industry Trends
We’ve all heard about Blockchain, a digital ledger that automatically records the history of transactions adding transparency to any process. Bitcoin was its first application, but blockchain has had major hype in recent years based on the promise of transforming many...
by Erin Fitzmaurice | May 18, 2018 | Industry Trends
GDPR is coming into force next week. There are tons of articles out there talking about the subject. The last thing we want is to bog you down with yet another post about what it is and how you can comply. So, we are taking a different approach. We have decided to...
by Erin Fitzmaurice | Apr 11, 2018 | Industry Trends
Lately the term “header bidding” has been trending amongst mobile publishers. Believed to be a game changer, publishers are making the shift from the traditional waterfall method to a header bidding solution and are seeing their results spike by 30-40%. What is header...
