by Cristina Toletti | Jan 29, 2018 | Industry Trends
The inspiring PGC London conference took place at the end of January with panel discussions around a lot of hot topics. Check-out what we’ve learned about mobile game monetization trends: Rewarded Video will Continue to Grow Rewarded Video is a growing format...
by Erin Fitzmaurice | Jul 5, 2017 | Industry Trends
Advertising on mobile is the most popular way to monetize free-to-play games and apps. In fact, mobile usage has nearly tripled since 2008, which makes advertising more effective than ever. Some apps have adopted paid models for players who want to opt out of being...
by Cristina Toletti | Mar 8, 2017 | Industry Trends
Every year thousands of people gather at the Moscone Convention Center in San Francisco to attend the Game Developers Conference. It’s an exciting week of learning, inspiration and networking for game success. This year, I attended for the first time and tried to be...
by Erin Fitzmaurice | Dec 4, 2016 | Industry Trends
Last month, VentureBeat hosted a live event about Mobile Game Statistics. The webinar was hosted by Kevin Teng, Senior Director of Performance Advising at AdColony; Christian Calderon, CRO of Ketchapp and David Rose, Director of Performance Marketing at Pocket...
by Erin Fitzmaurice | Nov 17, 2016 | Industry Trends
It seems like smartphones have been part of our lives forever, but Android and iPhone were first sold to the public in 2007. They aren’t even 10 years old yet! Even younger than that, are free-to-play mobile apps. Within the past decade, companies have been trying to...
