Speeding up Ad Optimization

  Ubisoft partners with multiple mediation platforms and ad networks, generating vast amounts of scattered data. To make sense of all this data and speed up ad optimization they use App Annie Libring.    Ubisoft, one of the largest game companies in the world, is...

SEGA’s CMO, Mike Evans, Talks Monetization

  Mike Evans, CMO at SEGA  SEGA Forever is not just an initiative to democratize retro gaming. It is also a smart strategic move to develop a stable revenue stream in today’s highly competitive games market. SEGA’s mobile publishing strategy is based on three key...