by Cristina Toletti | Jun 18, 2018 | Monetization
Of all the ways to handle mobile casual games monetization, displaying ads is definitely the most popular one. Many publishers use a “hybrid strategy” to generate revenue from both paying and non-paying users. So besides serving ads, they offer in-app purchases for...
by Erin Fitzmaurice | Jun 13, 2018 | Monetization
Last summer we wrote a post comparing the benefits of banner and video advertising. No offense to banner ads, but video has been dominating the market in the mobile ecosystem for some time now. So, we decided to take a deeper look into the world of mobile video ads....
by Cristina Toletti | Dec 6, 2017 | Monetization
It’s easy to get overwhelmed by the number of metrics game developers are supposed to measure through the three stages of the ARM (or RAM) funnel: acquisition, retention and monetization. It goes without saying that to be ahead of the game you need to...
by Cristina Toletti | Oct 17, 2017 | Monetization
Monetization efficiency is the name of the game here at Libring. From the smallest game developer to the big name companies dominating the mobile app charts, Libring helps online publishers optimize their monetization strategy with efficiency and peace of mind. Our...
by Todd Wildman | Sep 26, 2016 | Monetization
Recently, I had the opportunity to spend some time with a great group of folks at the Austin Game Developers Conference (GDC). My primary purpose of attending this conference was not specifically to sell our wares, although I did certainly take advantage of educating...
