Speeding up Ad Optimization

  Ubisoft partners with multiple mediation platforms and ad networks, generating vast amounts of scattered data. To make sense of all this data and speed up ad optimization they use App Annie Libring.    Ubisoft, one of the largest game companies in the world, is...

The Power of Mobile Video Ads in Casual Gaming

Last summer we wrote a post comparing the benefits of banner and video advertising. No offense to banner ads, but video has been dominating the market in the mobile ecosystem for some time now. So, we decided to take a deeper look into the world of mobile video ads....

A History of Game Monetization

Recently, I had the opportunity to spend some time with a great group of folks at the Austin Game Developers Conference (GDC). My primary purpose of attending this conference was not specifically to sell our wares, although I did certainly take advantage of educating...