So say you see 3,475,000 impressions on one dashboard and 3,806,050 on another. Why does your Libring data not match up with your ad network reporting dashboard? In this post we’ll share the most common scenarios that may result in data discrepancies within Libring:
1. Time zone
At Libring we deal with more than 250 connectors that generate reports in different time zones. Keep in mind that our data collection process starts everyday at 1 am US Central Time.
So depending on your time zone and on the time of the day you are accessing your report, “today’s” data might not be reflected yet at the moment you are seeing your dashboard.
2. Data sources adjustment effects
As tends to be the case with data sources, adjustments on ad reporting happen from time to time creating discrepancies and having an effect on your reports. The adjustments typically occur on days D-1, D-2, D-3 and D-8.
Libring will automatically reprocess your data to appropriately reflect those changes. But keep in mind that during the window of time in which a network makes adjustments you might see discrepancies. Those will be automatically adjusted as we reprocess your data.
3. Reporting delay
Another scenario that creates data discrepancies is when a server is down at the moment Libring tries to collect data from a connection. We will then automatically run data collection every hour until it is successfully collected.
Meanwhile we’ll display a message on your connections page for that specific connection stating that: ‘Something went wrong. We will try every hour”.
4. Comparing data sources performance
With Libring, you can easily detect discrepancies between the reporting data you see from a Mediation platform and an ad network that goes through it.
The Audit feature enables you to compare any metric reported by a mediation platform against the same metrics reported by an ad network. It also allows you to compare metrics between ad networks so you can determine which of the two partners provide more value to your company.
Libring automates data collection and normalization for App, Game and Web publishers around the world and gives them full visibility of their metrics in one place to help them understand their monetization performance. Our customers effectively get the most out of their data, and feel empowered to take action to drive more revenue. Find out more about us here.