Blog
We are talking monetization, ad tech industry trends, Libring product updates and more!
4 Common Myths about Automated Reporting Solutions
In the effort to monetize their ad inventory, publishers work with multiple partners. That means they need to gather and organize tons of data so they can understand their overall performance and optimize their results. Talk about hours of work... That is where...
Header Bidding is Picking Up Steam Among Mobile Publishers
Lately the term “header bidding” has been trending amongst mobile publishers. Believed to be a game changer, publishers are making the shift from the traditional waterfall method to a header bidding solution and are seeing their results spike by 30-40%. What is...
Using Libring to Automate Your Ad Reporting
When it comes to ad revenue reporting there are a number of solutions out there you have to choose from. In our (somewhat bias) opinion, Libring has everything publishers need to streamline the aggregation process of their ad and IAP revenue reports. Libring offers an...
Understanding Data Discrepancies within Libring
So say you see 3,475,000 impressions on one dashboard and 3,806,050 on another. Why does your Libring data not match up with your ad network reporting dashboard? In this post we’ll share the most common scenarios that may result in data discrepancies within Libring:...
Game Monetization: 4 Trends We’ve Learned at PGC London
The inspiring PGC London conference took place at the end of January with panel discussions around a lot of hot topics. Check-out what we've learned about mobile game monetization trends: Rewarded Video will Continue to Grow Rewarded Video is a growing format both in...
SEGA’s CMO, Mike Evans, Talks Monetization
Mike Evans, CMO at SEGA SEGA Forever is not just an initiative to democratize retro gaming. It is also a smart strategic move to develop a stable revenue stream in today’s highly competitive games market....
The Libring Team: Getting to Know Henrique Castilho
At Libring, we aren’t just a company. We are made up of people from around the globe, so we thought it would be cool to show you who we are and what makes the Libring Team the greatest crew around! Hailing from Brazil, Henrique Castilho is not just our system...
Key Metrics to Track the Success of your Game
It's easy to get overwhelmed by the number of metrics game developers are supposed to measure through the three stages of the ARM (or RAM) funnel: acquisition, retention and monetization. It goes without saying that to be ahead of the game you need to...
Libring Brings Maximum Monetization Efficiency
Monetization efficiency is the name of the game here at Libring. From the smallest game developer to the big name companies dominating the mobile app charts, Libring helps online publishers optimize their monetization strategy with efficiency and peace of mind. Our...
Libring Adds the Fixed CPM Feature To Reflect Direct Deals
So you negotiated a Direct Deal with one of your Ad Networks and now they will pay you a Fixed CPM and CPV for a period of time. That’s fantastic! In fact, it will bring great things in terms of additional revenue for your company. However, it will become a hassle for...
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