Blog
We are talking monetization, ad tech industry trends, Libring product updates and more!
Advertising on Mobile: Video Ads vs. Banner Ads
Advertising on mobile is the most popular way to monetize free-to-play games and apps. In fact, mobile usage has nearly tripled since 2008, which makes advertising more effective than ever. Some apps have adopted paid models for players who want to opt out of being...
Simplify Your Ads Reporting
Libring is an ads reporting aggregation platform used by leading app and game companies around the world to automatically collect, aggregate and normalize all their ad revenue and spend data in one place.With Libring, digital publishers are able to see the complete...
Futureplay Games Nails Ad Monetization with View-to-Play
Finding the sweet spot between monetization and user experience is the secret sauce behind every successful F2P game. Our client, Helsinki-based Futureplay Games, found their sweet spot with Rewarded Video. The studio coined the term View-to-Play – where users...
Libring: Ad Revenue Reporting Aggregation Solution for Publishers
Mobile Game Success and the Future of Ad Monetization
Every year thousands of people gather at the Moscone Convention Center in San Francisco to attend the Game Developers Conference. It’s an exciting week of learning, inspiration and networking for game success. This year, I attended for the first time and tried to be...
Libring Releases New Version & Introduced an Acquisition Module
We are happy to announce that we’ve just released a new version of Libring Edge. Our talented-engineered team worked hard to redesign the platform structure to speed up its overall performance, make the user interface interactions even faster and provide a more robust...
6 Questions to Jeb Balise about Game Monetization
Jeb Balise A recent study conducted by Survey Monkey Intelligence on mobile trends points out that puzzle games get the most engagement in the US with an average of 105 minutes spent per active user per month. More time means more opportunities to show ads to...
Libring Now Collects User Acquisition Data
We are pleased to announce that Libring is taking a big leap and adding a user acquisition module to its solution. "We want to give our customers a single place to track their monetization performance and their user acquisition campaigns. The addition of the UA module...
Tips and Tricks: How to Make the Most of Libring’s Solution
TIP #1: Create a Daily Summary with the metrics and dimensions you want to monitor and export your report to a CSV file.1. Go to the Main Menu, click on Data Summaries. By default all the metrics/dimensions are selected.2. To edit the metrics and/or dimensions go to...
Libring Organizes All Your Ad Data In One Place
Collecting ad reports from multiple ad networks and app stores can be a complex task to manage. Not only does it take a lot of time to put together revenue reports in different formats but there is also an inaccuracy risk associated. On top of that the hassle of...
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