Blog
We are talking monetization, ad tech industry trends, Libring product updates and more!
VentureBeat Webinar: Mobile Game Trends for 2017
Last month, VentureBeat hosted a live event about Mobile Game Statistics. The webinar was hosted by Kevin Teng, Senior Director of Performance Advising at AdColony; Christian Calderon, CRO of Ketchapp and David Rose, Director of Performance Marketing at Pocket...
Free-to-Play Game Business: The Billion Dollar Media Idea
It seems like smartphones have been part of our lives forever, but Android and iPhone were first sold to the public in 2007. They aren’t even 10 years old yet! Even younger than that, are free-to-play mobile apps. Within the past decade, companies have been trying to...
Your Questions About CPM Optimization Tool Answered
The programmatic media buying and selling landscape continues to get traction. In this ecosystem where ads are more likely sold on a CPM basis, one of the questions that arises from a publisher’s perspective is how do you figure out what the right price is to sell...
Segment Your Ad Revenue Data As You See Fit
Have you ever received a revenue report and just been overwhelmed by the amount of information that was squeezed onto each page? It can be difficult to filter out the information you need immediately from all the other information flying around the page. You need a...
A History of Game Monetization
Ad Network Revenue Reporting in Focus
Avoid Revenue Leakage in Your App with Libring’s Audit Tool
Adjust Ad Revenue Reports to Avoid Data Jet Lag as Your Apps Go Global
Data Management: 8-Point Checklist for Mobile Publishers
Aggregating all your ad tech reports is painful and time-consuming, so it's time to take it off your plate! You search around for the best data management tool, but you want to make sure the provider can handle every detail across your data's life cycle. With this...
Monetization Performance at Your Fingertips
So you had a great idea for an app. You put in hard hours and finally got to the finished product launched worldwide. Way to go! Now you are faced with the task of monitoring your monetization performance to ensure your revenue is staying up? Don't worry, this is...
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