Soomla has just released their Q4 2018 report on Ad LTV Benchmarks with a focus on hyper casual and casual games.
The platform, which gives mobile app marketers the ability to make data-driven decisions with user-level ad related insights, analyzed over 500 apps, 150 million users, and 10 billion impressions to give a comprehensive view of Ad LTV broken down by multiple dimensions.
To learn more, you can download the report.