App publishers and yield management experts know that reporting is a critical part of their strategy. It highlights what is working and what needs to be tweaked. On the other hand, gathering reports is time consuming and far from perfect when done manually.
Go ahead and picture your to do list. There are dozens of tasks that you and your team need to perform to harness the power of data. You need to aggregate disparate data coming from multiple sources, make it suitable for you to work with, clean it, and transform it to turn it into actionable insights.
You’ve probably already heard us talk about the most obvious benefits of reporting automation: saving time on repetitive tasks, reducing costs, and headaches. But there are more unsung benefits that come when you embrace reporting automation. Care to look at some others?
Improve Team Productivity
It’s no longer enough to get all your data organized, unified and ready for analysis. Now, you must gain access to it quickly. With automation, you get consolidated data faster and creating accurate reports at the most granular level becomes a breeze.
By automating your ad reports, you aren’t just freeing up your time for more strategic projects, you are freeing up the pipeline for the whole team. Let the reports work for you, not the other way around.
When you aren’t stressed about the mountains of data you have streaming out of your ad stack you can have the time to sit back, relax, and enjoy a margarita (it’s 5 o’clock somewhere, right?)
All joking aside, your report deadlines become less of a hassle when the data is already at your fingertips. Stress can come in many forms, take these two:
- Rid Yourself from a Lack of Reliability
By taking operational tasks off your shoulders, you can be more strategic and focus on helping your company grow. Make report automation an essential member of your team, and ensure that your data is accurate and available whenever and wherever you need it.
- No More Missed Business Opportunities
What if you could get a better fill rate or more impressions? Automated reporting can be an eye into your key metrics, and how to make decisions more effectively. It gives you the power to easily spot discrepancies, and fix issues faster.
After all, there is nothing worse than realizing too late that your fill rate could have been higher, or that you are losing impressions along the way.
Get Accurate Data Constantly
Inaccurate data is dangerous and can have a huge impact in an organization. It leads to bad business decisions and the bottom line is that it can result in lost revenue. With automation you remove the factor of human error and ensure that your reports are delivered accurately and promptly.
Gain Insights and Transparency Faster
Briefly: data is used to provide insights and improve the decisions we make. It cannot be consumed in its raw state, it needs to be normalized and presented in a way that helps you build insights. Otherwise it has no value.
Automated reports help you turn your ad revenue data into insights and lead to better and faster business decisions. Need to compare partners and ad types? Your reporting solution has all the answers. Now you are equipped with transparency and knowledge to tweak your monetization strategy and take action to maximize revenue.
Beat the Silos!
By automating reports, you make data more accessible and digestible across your organization. When the information flows openly between teams you are one step ahead of breaking down the silos.
Automated reports are available remotely at any time to all the users you give permission to access reports online. You can schedule email generation of reports to be sent out to whomever you want on a periodic basis.
Productivity, reliability, accuracy, transparency, and accessibility are solid arguments to embrace reporting automation. Not to mention is a sine qua non condition to help you make better decisions and stay ahead of the competition. Libring is here to help you get started. See what we are all about by requesting a free trial today.