Advertising on mobile is the most popular way to monetize free-to-play games and apps. In fact, mobile usage has nearly tripled since 2008, which makes advertising more effective than ever. Some apps have adopted paid models for players who want to opt out of being shown advertisements. However, others are using video ads and banner ads to their players advantage, making them an integral part to the game play experience.
Video Ads have been dominating the market in the past few years. 46% of viewers report that they are more likely to take action when viewing a video ad instead of a pop-up. Brand-association can even show an increase of over 100% when a video is viewed. Developers are taking this knowledge to heart by creating incentives for their players to watch these ads.
Rewarded Video allows an ad to be displayed and in return the game player gets a reward, like in-app currency or more energy/lives. Not a bad trade off right? 71% of players prefer watching videos in order to pay for in game content. Actively engaging users in the advertising experience has taken the world be storm. Rewarded Video isn’t the only kind of interactive ad emerging either.
Playable Ads allow viewers to experience a little snapshot of a game before they download it. They let the user play a tutorial of the game in order to introduce some of the game mechanics and storyline. Many developers insert these ads into their older titles, where they may be able to resonate with the current user-base. This helps push for more quality downloads and the possibility of a higher retention rate.
While video ads are great, they can’t be shown all the time and some apps may not have the layout to play them regularly. That’s where banner ads come into play.
Banner ads hang out at the top or bottom of your screen and are probably one of the best ways to advertise. Think about it: Banner ads sit there quietly as a user is playing a game or scrolling through the app. They don’t take up that much space and developers are gaining money just for it being there. Ultimately banner ads are a win-win for advertising. Banner ads are not as intrusive as pop-up or video ads either. What could be better?
These kinds of ads are particularly great for social media or shopping apps where users can see ads that are similar to what they are interested in. Could lead to a higher CTR, no?
No matter what ads pop up on your player’s screen, Libring is here to help you collect and normalize the data that comes along with it. Our solution provides a series of features to help view your data as a whole or separate it into any specific metric you require. This easy viewing experience is essential for the ever-changing mobile market and will make your monetization experience a breeze.